KANTAR

Francisco Bachiller Luque

Operations Director Spain & Italy - Madrid (España)

At Kantar, we have been working with TESI for many years as a strategic technology provider for the implementation of data acquisition solutions (CATI and CAWI), advanced data processing, and development of dashboards for operational field control and results delivery.

During this time, their platform architecture has proven to be stable, scalable, and suitable for demanding environments. Their technical support stands out for its rapid incident resolution, customizability, and seamless integration with our internal systems.

A particularly relevant recent milestone has been the incorporation of Artificial Intelligence models for processing and enriching open-ended questions, both in CATI and CAWI, which optimizes coding workflows and significantly improves the analytical quality of the responses.

TESI excels in its ability to adapt to the specific requirements of each study, guaranteeing robust levels of data security, traceability, and control throughout the entire project lifecycle.

The combination of their technical knowledge, experience in Market Research, and understanding of customer operations in Spain makes TESI a reliable and key technology partner in the execution of special projects.

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