Artificial Intelligence and cybersecurity in social and market research have been two of the main concerns for our clients. The TESI team remains focused on constant evolution, relying on highly qualified professionals to meet client demands.
Artificial Intelligence:
This includes how to optimize social and market research using AI, and the ways in which AI can provide market insights within this sector.
Artificial Intelligence is enabling us to expand the information we obtain from society as a whole and at an individual level. It offers, among other things, the possibility to understand reactions to specific situations in real-time and allows for immediate data review, so that we can adapt our strategies as quickly as possible. This is how AI in Data Analytics allows for process automation and improves the efficiency of outcomes.
TESI provides clients with the skills and knowledge necessary to integrate artificial intelligence tools into their research methodologies.
Cybersecurity:
Support in cybersecurity for market research, where data protection and client trust are paramount. We currently implement security strategies in information systems through cybersecurity diagnostics and the deployment of necessary measures for the protection, detection, response, and recovery of information.
We have also incorporated the necessary capabilities into our technological tools to offer our clients a secure network infrastructure. This is achieved by implementing procedures to prevent cyber-attacks and ensure recovery processes and program continuity following a security incident.