The research institute Conecta Research and Consulting has recently conducted studies using the Conjoint methodology with our Gandia Integra platform, without the need for any external software from Tesi, or specific software for studies with this methodology.
As can be seen in the image below, our program allows simulating the purchase of a product through an online interview, with the different options of the product, as well as the add-ons or extras to the purchase. Therefore, during the purchase, the respondent can visually select the different product options and automatically check the total cost of their purchase, to decide if they want to modify any product in their selection.
