The use of advanced techniques by researchers is becoming increasingly common, both in social sciences and in sciences applied to marketing.
- Conjoint Analysis and its various models
- MaxDiff “Maximum Difference Scale”
- PSM “Price Sensitivity Meter”
- NPS “Net Promoter Score”
These are just a few examples of the most common analyses. Who hasn’t needed to apply a Conjoint Analysis to find the “ideal product”? Or calculate an NPS to know the recommendation level of their consumers or collaborators? Any researcher has certainly also faced measuring the preference and importance that respondents place on a list of items using the MaxDiff technique, or conducting a price analysis for new products or services using a PSM.
In any research project, these advanced techniques have a multitude of applications that help the growth of any organization, which is why their use is increasingly necessary and widespread.
However, for the research professional, it is sometimes complex to apply these techniques because they lack the necessary computer tools, or they don’t have the time to segment and perform all the necessary calculations.
And that’s where TESI comes in, close to researchers and their needs, providing statistical services and computer tools that allow the researcher to make their work profitable, in a fast and expert manner.
By also adapting to new Artificial Intelligence and Big Data technologies, we continue to expand our services to handle unstructured information.
See, below, an example of an analysis carried out by the TESI team:
As you can see, it is a word cloud that reflects our clients’ opinions regarding our query and technical support service.
To create it, we used Natural Language Processing (NLP) systems and classification systems.
Would you like to learn more about this? Contact TESI, and we will help you with whatever you need.